Champagne
One color, used
everywhere it matters.
The accent carries the eyebrow, the emphasis, the button and the rules.
Start a project#C8A96E carries the eyebrow, the emphasis in the headline, the button, the rules and the cursor. Type over photography sits at #F6F3EE, tinted to the same family so the page reads at one temperature.
Warm gold on a bone white. The safest expensive color there is, which is exactly why every luxury brand uses it and why this showcase is built in it.
Right forHospitality, property, weddings, law, private clubs, anything trading on heritage.
Brass
One color, used
everywhere it matters.
The accent carries the eyebrow, the emphasis, the button and the rules.
Start a project#D9A441 carries the eyebrow, the emphasis in the headline, the button, the rules and the cursor. Type over photography sits at #FBF5EA, tinted to the same family so the page reads at one temperature.
The same idea with the temperature turned up. Reads as workshop and whisky rather than boardroom, and it holds up better against dark photography.
Right forBars, barbers, breweries, leather, joinery, anything with a bit of grit.
Bone
One color, used
everywhere it matters.
The accent carries the eyebrow, the emphasis, the button and the rules.
Start a project#E6E1D6 carries the eyebrow, the emphasis in the headline, the button, the rules and the cursor. Type over photography sits at #F7F5F0, tinted to the same family so the page reads at one temperature.
No accent color whatsoever. Emphasis comes from italics, scale and space alone. The hardest to get right and the most confident when it works.
Right forFashion, architecture, galleries, photographers. Brands where color would be noise.
Sage
One color, used
everywhere it matters.
The accent carries the eyebrow, the emphasis, the button and the rules.
Start a project#93B58C carries the eyebrow, the emphasis in the headline, the button, the rules and the cursor. Type over photography sits at #F2F6F0, tinted to the same family so the page reads at one temperature.
Soft, herbal and slightly dusty. Calms a page down without going cold, and it sits beautifully on daylight photography.
Right forWellness, yoga, garden design, organic food, midwifery, sustainable anything.
Emerald
One color, used
everywhere it matters.
The accent carries the eyebrow, the emphasis, the button and the rules.
Start a project#4FA482 carries the eyebrow, the emphasis in the headline, the button, the rules and the cursor. Type over photography sits at #EFF7F3, tinted to the same family so the page reads at one temperature.
Deeper and more saturated than sage, so it reads as growth and money rather than herbs. Strong enough to carry a solid button.
Right forFinance, clinics, landscaping, insurance, accountancy, anything about outcomes.
Ocean
One color, used
everywhere it matters.
The accent carries the eyebrow, the emphasis, the button and the rules.
Start a project#5FA5C9 carries the eyebrow, the emphasis in the headline, the button, the rules and the cursor. Type over photography sits at #EFF6FA, tinted to the same family so the page reads at one temperature.
Cool, clinical and immediately legible. The most universally liked color on this page and the least likely to offend anybody.
Right forDentists, physio, pools, coastal, opticians, veterinary, cleaning.
Cobalt
One color, used
everywhere it matters.
The accent carries the eyebrow, the emphasis, the button and the rules.
Start a project#6E97FF carries the eyebrow, the emphasis in the headline, the button, the rules and the cursor. Type over photography sits at #F1F4FC, tinted to the same family so the page reads at one temperature.
Brighter and more digital than ocean. Reads as software rather than seaside, and it pairs naturally with a geometric sans.
Right forTechnology, finance, consultancies, logistics, professional services.
Terracotta
One color, used
everywhere it matters.
The accent carries the eyebrow, the emphasis, the button and the rules.
Start a project#CE7B55 carries the eyebrow, the emphasis in the headline, the button, the rules and the cursor. Type over photography sits at #FBF2EC, tinted to the same family so the page reads at one temperature.
Earthy, appetising and Mediterranean. It makes food photography look better than it is, which is not nothing.
Right forRestaurants, ceramics, bakeries, delis, southwest and desert brands.
Rust
One color, used
everywhere it matters.
The accent carries the eyebrow, the emphasis, the button and the rules.
Start a project#B4593C carries the eyebrow, the emphasis in the headline, the button, the rules and the cursor. Type over photography sits at #FAF0EA, tinted to the same family so the page reads at one temperature.
Darker and more industrial than terracotta, with a bit of iron in it. Serious rather than appetising.
Right forTrades, workshops, forges, roasteries, barbecue, motorcycles, leather.
Blush
One color, used
everywhere it matters.
The accent carries the eyebrow, the emphasis, the button and the rules.
Start a project#E2A19A carries the eyebrow, the emphasis in the headline, the button, the rules and the cursor. Type over photography sits at #FDF3F1, tinted to the same family so the page reads at one temperature.
Gentle and flattering without tipping into pink. Read the room before you use it, but where it fits, nothing else works as well.
Right forBeauty, salons, weddings, florists, paediatrics, boutique retail.
Plum
One color, used
everywhere it matters.
The accent carries the eyebrow, the emphasis, the button and the rules.
Start a project#A87BC0 carries the eyebrow, the emphasis in the headline, the button, the rules and the cursor. Type over photography sits at #F7F1FA, tinted to the same family so the page reads at one temperature.
The most unusual choice here. Immediately memorable and immediately polarising, which is often the point.
Right forCreative studios, events, boutiques, festivals, anything that should not look safe.
Graphite
One color, used
everywhere it matters.
The accent carries the eyebrow, the emphasis, the button and the rules.
Start a project#A9B4C0 carries the eyebrow, the emphasis in the headline, the button, the rules and the cursor. Type over photography sits at #F1F4F7, tinted to the same family so the page reads at one temperature.
Colorless but cold, where Bone is colorless and warm. Reads as precision and engineering rather than luxury.
Right forEngineering, legal, automotive, industrial, security, architecture.